Wednesday, March 9, 2011

Diesel – Modern Men’s Jeans

I know most of us didn’t get to partake in the huge Diesel Jean 30th Anniversary Party. Even though there were 17 parties in 8 time zones and  since Mick Jagger was in New York and an “entertainment spaceship crash landing on Tokyo’ on Saturday the 11th,  we somehow missed the invite. Thankfully, with Loehmann’s you can still take part in celebrating this men’s jeans collection.
That translates to 99.99 for some of the finest crafted fitted men’s jeans. With details as nickel-free rivets, trims that cost six times the price of regular ones and double loops that can fit both thick and skinny belt, we know there is a reason why Diesel annually churns out seven million pairs of five-pocket jeans and has been able to for 30 years.
Standard pricing for these men’s modern jean run between $160 and $240, but if you have worn a pair of Diesel Jeans, then you know why they are worth the money. A Diesel specialty from the very beginning has been the washes, treatments and dyes used in the creation of this designer line. They never used bleach or chlorine to fade the denim; rather going for a unique artisan process that ages the material using only water and stones. This makes the aging process extend from a 30 minute chemical wash to a laborious 3 hours process.
“This is why our jeans age and fade very well and look better when they’re worn out. We gained experience here by studying 19th-century Levi’s that were manufactured with artisanal techniques,” said  Diesel creator, Renzo Rosso.
 With 30 years of such success, we do not require much more proof that it works. Diesel knows how to make a great jean and at Loehmann’s great discounted prices; the perfection only doubles. So remember to get yourself over to Loehmann’s beginning October 24th to partake in these great savings while the Diesel supply lasts.  Please note selection will vary by store.

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